Out of the 400 million Internet users in India, 200 million use it via their Mobile phones. Recent research points to significant user interest in consuming content in vernacular languages -I am not surprised. There is a natural drift towards hyper-local digital services. It is a good opportunity for Digital Marketing companies to provide local language Content Marketing and development services.
Small businesses must invest in their own DIGITAL MARKETING coordinator who is internet savvy and can communicate well. OUTSOURCING your digital marketing completely does not work. Contracting a senior MARKETING ADVISOR who understands the digital world helps the cause. Think MARKETING AUTOMATION from day-1.